Different By Design
Bringing lead generation and software development expertise to franchise growth
Expertise
Lead Generation &
Demand Capture
Russell Morgan brings a decade of experience in B2B & B2C lead generation, specializing in creating systematic processes that consistently deliver qualified prospects. This expertise translates directly to helping franchise locations attract and convert new customers
Technical Implementation &
Integration
Jordan Clevenger brings a wealth of software development expertise and an obsession with eliminating friction and automating processes. This approach results in marketing that not only drives results but scales efficiently as both a franchisor and franchisee grows
Approach
We believe in building systems that drive real business results.
That means:
Connecting to your existing tools - no rip & replace requirements
Automating repetitive tasks
to increase efficiency
Measuring everything against
actual customer acquisition
Hypothesize, test, and iterate
for ongoing performance gains
Ready to Level Up Your Franchise Marketing?
Copyright HighRoad Marketing 2025
